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Marketing Strategy of Company
Trtílková, Lucie ; Glatzová, Hana (referee) ; Mallya, Thaddeus (advisor)
This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
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Business Plan of the Company Development
Holinková, Lenka ; Kašpar, Pavel (referee) ; Šimberová, Iveta (advisor)
This thesis presents a business plan for development of trading company. Based on thorough analysis of significant external and internal factors I present the draft of conceptual changes in areas: organizational structure, employee motivation, sales management. Target of changes are increase market share and increase competitiveness. This thesis will serve management as implementation document for the realization of the proposed changes.
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Evaluation of financial strategy of a specific company from textile industry
Nejmanová, Klára ; Štamfestová, Petra (advisor) ; Kuchár, Róbert (referee)
The bachelor thesis is focused on complex evaluation of financial situation in the selected company. The evaluation of the financial strategy is based on analysis of historical data ranging from 2011 to 2015. The thesis also consists of analysis of internal environment and prediction of future development of external factors. The whole work is divided into theoretical and practical part. In the theoretical part, methodological apparatus is described and later applied accordingly in the practical part. In order to meet the established goals of the thesis, both strategic and financial analysis are used.
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Analysis of Volkswagen´s marketing strategy in Slovakia
Macáková, Naďa ; Zamykalová, Miroslava (advisor) ; Chovanec, Marek (referee)
The bachelor thesis is focused on the marketing strategy of automotive company and brand, Volkswagen, in Slovakia. The brand represents quality German cars. The aim of my thesis was to analyse the current and future strategy in order to propose some improvements for the Volkswagen brand on the Slovak market. The theoretical part deals with the explanation of marketing, including segmentation, targeting, positioning and marketing mix. This is preceded by macro and micro environmental analysis which is completed by SWOT analysis. The practical part is dedicated to Volkswagen's application to theory. These two parts are linked,a company´s example follows a theoretical explanation. Part of analysis is formed by a survey that was created to identify Volkswagen's brand awareness and perception on the Slovak market. On the basis of overall and survey analysis, the last chapter deals with proposals for improving the marketing strategy,communication and also for completing a product scale.
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Business Plan of the Company Development
Holinková, Lenka ; Kašpar, Pavel (referee) ; Šimberová, Iveta (advisor)
This thesis presents a business plan for development of trading company. Based on thorough analysis of significant external and internal factors I present the draft of conceptual changes in areas: organizational structure, employee motivation, sales management. Target of changes are increase market share and increase competitiveness. This thesis will serve management as implementation document for the realization of the proposed changes.
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Marketing Strategy of Company
Trtílková, Lucie ; Glatzová, Hana (referee) ; Mallya, Thaddeus (advisor)
This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
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Business plan - Dolly lingerie
Hochman, Jiří ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
Aim of this thesis are analysing of contemporary state of company Dolly lingerie and setting new direction of development on this basis. Detailed analysis uses 5C ands SWOT analysis method. In the theoretical part thesis deals with substantial requisits of business plan.
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Strategy of corporate MHP in the Eastern European market
Chornopyshchuk, Andriy ; Halík, Jaroslav (advisor) ; Jirek, René (referee)
MHP (Myronivsky Hliboproduct) is one of Ukraine's leading agro-industrial companies. MHP primarily focuses on rearing chickens. The group grows its own grain to supply its fodder mills; produces feed for its two breeder farms and four chicken farms. MHP undertakes the entire production cycle, from chicks to mature birds to finished product and its distribution with own fleet of trucks. The main objective of this bachelor thesis is analysis of present corporate strategy, which also includes PEST(E) and SWOT analyses.
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